A new identity and full collateral suite for the 2026 Children's Champion Luncheon, honoring Bea Black.
The brief. Idaho Voices for Children brought me in to redesign the graphic identity for their annual luncheon: a new logo, website and social banners, the invitation and envelope, the event program, and a donation handout template.
The approach. I explored several concept directions for the luncheon mark, then refined the chosen one into a production-ready vector suite. Leadership feedback shaped the details. The hand in the mark was redrawn with a sturdier wrist, a shorter thumb, and clearly defined fingers so it reads instantly as a supportive hand. Banner typography moved from purple to blue for clearer hierarchy, and peach tones were stripped from the frames so accent colors land only where they matter. An alternate blue heart mark was packaged separately for future donor campaigns.
Sponsor system. I integrated the title sponsor, UnitedHealthcare, with a modular lockup above the event mark that keeps it balanced and secondary. The team can swap partners year over year without rebuilding the layout.
The outcome. The system rolled out across print and digital, including the event page on the organization's website.
